Advertising Next

The days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age, branders reluctant to embrace this new cultural landscape run the risk of becoming obsolete overnight. Big companies no longer dominate the public's consciousness by default; conversely, small companies who think big now have the opportunity to be key players. Tom Himpe presents 18 new mantras for advertising,...

By Tom Himpe
Hardcover: 400 pages
Publisher: Chronicle Books (December 3, 2008)
Language: English
ISBN-10: 9780811865395
ISBN-13: 978-0811865395
ASIN: 0811865398
Product Dimensions: 9 x 1.5 x 9.9 inches
Amazon Rank: 2825102
Format: PDF Text TXT ebook

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Identifying and analyzing the modus operandi of branding-through-advertising is truly a daunting task. Tom Himpe's book is concerned exclusively with advertising campaigns that really work. I want to emphasize a simple, yet often neglected fact that

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