Surprising rules for successful monetizationInnovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation - measured in dollars and cents - is a very hard target to hit. Companies obsess over being creative and innovative, and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financ...
By Madhavan Ramanujam
Publisher: Audible Studios on Brilliance Audio; Unabridged edition (December 27, 2016)
Product Dimensions: 5.2 x 0.5 x 6.8 inches
Amazon Rank: 1894187
Format: PDF ePub djvu book
Fantastic book that takes the complicated topic of pricing and makes it accessible and actionable to anyone on any budget. Couldn't agree more on the authors main point that pricing needs to be part of the upfront product discovery research and not
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